A woman with a mission to retain homegrown talent in India
A first look at this suave, smiling, dimple-faced beauty may lull you into thinking that she is your favourite TV commercial model, entering your households with a trusted brand of laundry detergent or wholegrain flour. But this urban stylish woman is more than a pretty face. She is a computer geek, having authored several books on the subject she taught over a decade at prestigious educational institutions of India.
Why Outside, Why not India is a true story of “brain drain,” a term denoting human capital flight, referring to the emigration of intelligent, well-educated individuals to somewhere for better pay or conditions, causing the place they came from to lose those skilled people, or “brains”. Typically, emigrating brains have learned English and moved to the United Kingdom, the US or some other English-speaking country. Albert Einstein is a famous example of brain-drain who emigrated to the United States to escape Nazi persecution.
Shubhi Lall’s main protagonist, Puneet Parashar, studied diligently in India, but decided to move to the United States for better career prospects.
The book sheds light on the unfulfilled dreams and aspirations of countless youth, who decide to move overseas to find greener pastures.
Lall is a shining example of using India’s economic boom to create an enviable niche for herself with her many skills and accomplishments. India has a huge appetite for skilled, well-educated youth who don’t want to be left behind in the marathon economic race the country is competing in on a global canvas.
Raised in Jaipur, the capital city of Rajasthan, and lovingly referred to as the “Pink City” for the predominant colour of its architectural marvels of fortresses and palaces dating back to the Maharajas or stately “Kings,” Lall took advantage of the new fad of computer learning at a time most young people were focusing on traditional goals of pursuing medicine or engineering. She quickly distinguished herself with fast learning and took to imparting her wealth of knowledge to schools and universities embracing the new machine called computer.
Now settled in the booming metropolis of Mumbai, India’s dream city primarily famous for Bollywood glamour, this young woman is soaking up the modernity offered by New India. Shubhi Lall is ready and excited to take on new challenges!